What are backlinks to search engine optimization? Short version: They’re signals Google uses to determine if your website is a reputable resource worthy of citation. The long and sweet version? The more quality backlinks pointing to your website, the higher your chances of ranking for profitable keywords and competitive search queries that drive sales. You’ll generate more targeted traffic, leads, and customers with the help of a link building agency. Even though backlinks have been a well-known ranking factor for years based on Google’s algorithms, they remain a critical ranking factor in 2023. In fact, trustworthy backlinks offer the most SEO benefit out of all link types. Due to how essential links are to rankings and traffic, you’ll find a host of companies promising to help you generate backlinks at the click of a button. If only it were that easy! Acquiring top-quality backlinks isn’t a stroll in the park. Our team at Neil Patel Digital reviewed and listed the top companies for building links.