Link Building for SaaS Sites: How Important Is It?

The Software as a Service (SaaS) industry has grown from $31.5 billion to an estimated $171.9 billion in just seven years. That’s 5x growth, and it’s only expected to continue. So how can SaaS site owners and marketing teams hope to compete in this ever-expanding industry? According to our data, the answer is a solid link building strategy. Link building is an important Search Engine Optimization (SEO) technique that many companies overlook.

How beneficial can it be?

Well, considering the number one search result in Google has 3.8x more backlinks than positions two through 10, it’s safe to say that it’s one of the more important SEO factors to implement. In this article, we’ll introduce the basics of SaaS link building. We’ll then share an analysis of five of the top SaaS websites and how link building has contributed to their success. So, if you’re ready to learn how a SaaS link building strategy can help your business, then read on!

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